Lloyd Alexander TS - 60

Norddeutsche Automobil und Motoren GmbH (North

German Automobile and Engines) was a German

automobile manufacturer, created in 1908 and owned by

the Norddeutscher Lloyd shipping company. The factory

was in Bremen. Many of the products of the company and

its successors were badged with the Lloyd marque.

The German Lloyd had no connection with the British

Lloyd Cars Ltd company active between 1936 and 1951.

1908–29

The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in  1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to  become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as  Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless two  cars, the 4-litre Treff AS and the 8-cylinder 4.6-litre Trumpf AS were badged as Hansa-Lloyds.  The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W.  Borgward in 1929, and car production ceased.

1950–63

Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with  the company becoming Lloyd Motoren Werke GmbH – still in Bremen. The very first cars (the  Lloyd 300) were wood and fabric bodied. Steel bodied construction took over gradually  between 1953 and 1954 (Lloyd 400).  The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to  owners of older driving licenses who could drive it without having to pass a new driving test  for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving  weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims.  However, most buyers ordered the LP 250 V with these features as optional extras. Overall, the vehicles matched the need for small and cheap cars which were a characteristic  of post-war Germany, and they provided a comparatively high standard in comfort and  reliability. They rose to third place in the annual licensing statistics for several years in the  1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to  be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber"  due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster  called LEUKOPLAST. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt  Lloyd" ("He who is not afraid of death, drives a Lloyd").  Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the  Turin Motor Show in November 1958. The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP  900 was named "Borgward Arabella" instead of "Lloyd Arabella". 

Australian production – The Lloyd-Hartnett

The Lloyd 600 was assembled in Australia by a company formed as joint venture between Carl  Borgward and Laurence Hartnett in the late 1950s. The car was introduced in December 1957  as the Lloyd-Hartnett and a total of 3000 cars were built before production ceased in 1962. 

1960

Engine 596 cc 2 cylinders Power 25 HP Top speed 110 km/h Lenght/width 3,35 m/1,41 m Weight 565 kg The collections Lloyd was in manufacturing from1958 to 1961.